Marketing With Domains

December 9, 2015

Welcome to Alphabet Domains Live Online Marketing Class … Marketing With Domains — How To! #marketing #MarketingDigital #domains

We want to thank everyone for attending this Marketing Class  and this promises to be a very informative program.

We see people of all ages and backgrounds in attendance, thanks for coming and for taking the time to connect with Alphabet Domains Live Online Marketing Classes.

Marketing of Products and Services…

When we think of marketing of products or services, we always seem to ask how and why. These are common questions and deserve answers.

There are the whys and the how to this process. In years past we have seen many plans in operation and often times they made sense. Whether we are a large company or a small company having a plan is part of the life blood leading to success or failure.

Looking at a plan in operation isn’t always obvious. Sometimes it come across as humorous and sometimes it is very boring. The creators of the plan all have one thing in common. They want the plan to work! Sometimes humor is injected to make it appear to be accidental.

Sometimes characters are included to be entertaining. Sometimes there’s a lesson or two included. Regardless of what we may see, one thing we can be confident of is this–the creators want to reach out and touch the mind and heart of the buying public so they will purchase the products or services offered.

Ways to Connect …

Companies create videos of 15 to 30 seconds to convey their message. It appears the marketing plans seen on TV, billboards or online have covered every aspect of marketing then a new one comes along and WOW!

Why is all of this marketing going on and how can domain owners use these same techniques to get the buying public to secure domains? A lot of questions and you can be confident there are answers.

First, let’s take a look at what is called a Marketing Plan and how does it differ from a Business Plan. A Business Plan is the Business Constitution, like the U.S. Constitution, it states in all of it’s parts what the “law” is and how it applies to the citizens. Once written, it lays out the rules to govern the company going forward. If the rules change then the business plan changes.

Now the Marketing Plan–is joined at the hip of the Business Plan. They both have to work in tandem … like 2 horses pulling a wagon. One can’t be slow spirited and the other high spirited. Pulling in the same direction causes forward movement. One breaks down, so the other breaks down. Once the “Constitution” of your business is complete–the Marketing Plan make things happen, moves forward.

The business plan is in-house and the marketing plan go out and get things done. The business plan IDs what the goals are and the marketing plan says how it’s going to get done. Just by the looking at the two–you can see the business plan is a confidential plan while the marketing plan is more inclusive.

There are always competitors who would pay a mint or small fortune to get their hands on the Business Plan and the Marketing Plan. Why? Because if they knew what you are trying to accomplish they could get there first and make the money!

Look at the cellphone makers. Each one wants to come out with the latest feature and get it to market ‘First” before the other and earn money. That is why we see one brings to market “The best phone ever made” and a year later they’ve been replaced by, yes, “The best phone ever made”

How many best are there?

Their Marketing Plans would like for you to feel like their phone is the best. They go to great lengths to get the message out. They use print ads, videos, magazines and any other media available to connect with customers, even existing customers.

Now we see the plan–connect our product with the customer and they will buy our products. Evidence can be seen when people sleep on sidewalks outside stores in tents and blankets for days just to say “I bought one” . Remember the young man who was the 1st to buy a cellphone, was so excited leaving the store he dropped the phone, shattering it. The video went viral … and more people jumped in and bought one and so on and so on. Sometimes bad new is good news for marketing.

Ever wonder what happened to all those millions of new cellphones bought that day. You’re right-many were replaced with the “Best phone ever made”. What generates that kind of motivation to buy and then they are relegated to useless accessories sitting in cabinet drawers waiting to be replaced by the next “Best phone ever made”.

A Lesson in Marketing…

Cellphone companies provides us with the best ins and outs of marketing. They are so good at marketing as evidenced by the homeless man we saw earlier pushing his shopping cart full of cans, talking on … you got it .. a new iPhone 6S cellphone.

What do we learn from all of this? To be successful, a Marketing Plan has to create excitement, be motivating and offer what people want.

There you have it…create excitement, be motivating and offer what people want! In answer to the question, Why is all of this marketing going on? In short, it’s the competition. Competition is fierce in the phone business.

Competition drives marketing…

Competition is also fierce in the domain business! There are so many domains in the space, it looks like we’re stumbling over them. Remember the expression, “There’s an app for that” … well now there’s a domain for that! You name it–there’s a domain for it.

One of our viewers said she saw so many domain names one day, she dreamed about domains, then the domains grew legs and started chasing her.

Those were some dynamic domains in the domain space. Unknown to her, in her dream was a hidden clue about domains…and it’s this … domains will get things moving and get people moving!

Companies know the Power of Domains…

Unlike any other digital product, domains are very effective getting people motivated. Why did Taco Bell buy TacoBellDelivery.com when they are already delivering products? Yum Brands, Inc (Taco Bell Owner) secured TacoBellDelivery.com on February 10th this year for a few dollars and will sell millions of tacos using delivery. Tacos are going to fly out of Taco Bell doors like fireworks on the fourth of July using this domain name.

When we think of marketing of products or services, we always seem to ask how and why. These are common questions and deserve answers.

To new attendees …

(We see people of all ages and backgrounds…thanks for coming. Like to thank everyone for attending and this promises to be a very informative program. This is Alphabet Domains Live Online Marketing Class … Marketing With Domains — How To! #marketing #Marketing #Digital #domains)

Back to Program …

If Yum Brands and we say “IF” they had bought it from 1and1.com (being a new customer) it would have cost .99 for the 1st year. Of course that’s not what they did, but if they had bought it during the @1and1 special it would have cost .99 cents USD … made millions! Not to even mention all of the jobs created for the delivery people and all of the gas their cars will consume and all the tips made.

You see–domains do move people, and things and cars and tacos. Unknown to the lady with the dream–millions of domains will be moving people to purchase goods and services for millions of dollars.

The operative words are move, moves, motivates people to buy, like the cellphone companies (Apple dot com, Cricket dot com, Samsung dot com) And yes, like Taco Bell and their new domain, TacoBellDelivery.com. Now the question is “How do we use domains to market our products?”

Marketing With Domains…

If you are a domain owner–the key to this, Marketing With Domains, is in your hand right now, you just have to unlock the door.

We often say, “Either Secure Your Domain Today for a Few Dollars or Secure It Tomorrow for a Fist Full of Dollars.” This is true!

At @1and1 right now you can get a dot com domain (If you are a new customer) for .99 cents USD for the 1st year…and get people moving. Wait, and someone else will.

It comes down to something very simple, create a marketing plan using domains and grow your business. More specific, use a domain to grow your business!

How to…

First, create a Marketing Plan that supports your Business Plan. In the Marketing Plan follow the lead of Taco Bell … ask, “what else can we do to get our products or services to more people?”

Taco Bell tried staying up “Late” and found some success. With all of those stores, they needed to make a move (that word again), grow the business and they found a way to do it, and were moved (that word again) to follow through with the plan!

Yum Brands, Inc should be commended for showing others what they needed to do. Amend their “Constitution” or Business Plan and create … an amended Marketing Plan to include product delivery … secure a domain name to connect with customers, then build out a web project or platform to connect with customers.

Remember, the Marketing Plan has to create excitement when implimented, be motivating and offer what people want. Give them what they want even if we have to take it to their front door!

Keep a eye out for the “Excitement” Taco Bell is going to bring to their delivery business using a third party service. Keep an eye on TacoBellDelivery.com, it’s coming to a mobile device near you!

Remember, your Marketing Plan has to create excitement, be motivating and offer what people want from you! #smallbusiness #Owner #sales

What’s the next step?

Next you have to write your Marketing Plan down…refer to it often, amend it as needed. This is where it gets a little tricky. Who do you tell? Who do you share this information with? #secretservices #delivery #Taco

Taco Bell has been delivering products for some time. (The new domain name has a very specific purpose as we shall soon see.)  When the word got out about the delivery, the plan had been “written in stone” for some time. Next, it went public and searchable online. They kept their Marketing Plan confidential until they wanted everyone to know about it. By the time the public learned about the plan–it was already in motion.

Now it’s already on the move with DoorDash.com Food Delivery of Taco Bell products. In fact, part of the Marketing Plan’s ad says, “Taco Bell Delivery Is Here.” Their Marketing Plan included who will help them get this nationwide delivery done…Door Dash Food Delivery.

We’re waiting for their new domain to go live! It’s going to be exciting, motivating and offer what people want!

Who to tell…

Who do you tell about your Marketing Plan? Answer: You have to answer that question yourself. However, the ones (people on your team) who will help get it done are the ones who really need to know.  Then when it goes “Live” the excitement is real.

If you’re planning to announce your engagement to family and friends, the thrill is gone, the excitement, if everyone already knows you’re getting engaged in advance. (Before your special announcement) “We’re getting married!”. It has to be a surprise to generate excitement! Who wants to see their planned wedding online before they announce it!

The Marketing Plan has to create excitement…

Now there’s a Marketing Plan … now it’s time to put it in gear and get things moving (that word again) if you wrote the plan down, step-by-step.

So the next step is to write it down. Businesses have long ago learned what many ship captains found out the hard way. Sail without a chart and you will become famous for finding the ocean floor! Operate a business without a Plan and you will become famous for going out of business.

People change, times change, communities change, economies change…business is very fluid and it keeps changing. A plan keeps you on tract. A written plan–keeps you on tract! So we want to have the plan in written form so as things around us change we can refer back to it often.

Ever wonder what happened to Circuit City, Montgomery Ward, Woolworth’s, W.T. Grant and so on. They all had one thing in common, they failed to recognize economic changes and change their Business Plans and Marketing Plans according. They failed to recognize a Paradigm Shift was at play.

What is a Paradigm Shift?.

A Paradigm Shift is a revolution in thoughts resulting in actions that may be foreign to what we are use to doing. This Paradigm Shift is happening in business everywhere from brick and mortar to click and order, and we all have to understand this.

Understanding this Paradigm Shift from the way we use to do business to another way to do business will become a positive change in how you promote or market your business or for any business. Remember the retailer putting a sports bar from a previous class Click Here). Learn about another example of this by reading this post. http://bit.ly/1PLshoc

Understanding this Paradigm Shift will cause you to make changes in the way you do things and how you do business. Your Brand will require you to incorporate new concepts in your business so your brand will not just be known locally but internationally.

Put it in writing…

Now, it’s in writing, who will get this done? Who will implement the plan? Many times it’ll be just you–a team of one if you’re a one person company.

Remember, your plan may not be perfect, but it’s better than none! Just as new devices we buy have How-To Instructions, a Marketing Plan contains the How-To of the company!

We are now just 21 days from New Years Day … Now is the time to create a plan to bring excitement to our select market as fast as you can.

Next Step…

Find the right domain name even if you have to buy it and invest in a simple web platform to get your message out there and create excitement. If you can’t get it done ask someone to help you…if that’s not possible ask for help at a discounted rate. If that’s not possible see if you can get it done for Free. Just get it done! You will be glad you followed through with the plan.

If you have a restaurant … you need your restaurant name as a domain or a Premium Domain to guide your business through 2016 and beyond! Remember the cellphone buyers spending hundreds for a phone, only to end up in drawer silently enjoying “retirement”. Domains don’t retire!

Whatever you put under a domain, it works 24/7 with no time off and never an excuse why it couldn’t come to work and it moves people to buy!

What a marketing tool to have in your “Constitution” or Business Plan, going to work 24/7 as part of your Marketing Plan.

You have options…

You have the option of having multiple domains out there working 24/7. One for this product and one for a service you’re offering. If you are a restaurant, can you do delivery? If so, secure a domain name for that service and point it to the page on your site for delivery. Inform your customers aout the delivery service and what makes it unique. As in 20 minutes or less and so on.

If you add a special selection to your site, use a different domain for that page. Are you adding sushi to your menu, use yournamesushi dot_ whatever. It does not have to be dot com.

With the addon “sushi” domain you can advertise your sushi menu items directly using this domain pointing directly to the sushi not the “Home Page”.

Adding a special menu section offering tasty ribs…use a addon “ribs” domain and advertise your ribs menu items directly using this new “ribs” domain.

By investing in as few as 6 different domains for around $60 to $75 per year — you will be getting hundreds of customers to connect with your business. This is the ultimate return on investment (ROI).

Your sales will increase, your customer base will grow, and your bottom line will be “smiling”.

Domain Owners can use domains…

If you are selling domains, you have the option to secure domains and point them to the page (s) where a category of domains are offered.

For example: If you offer Geo domains and your business is BuffiesDomains dot whatever. Buy BuffiesGeoDomains dot __ and point it directly to your Geo domains. Search engines will pick up on it and send people who are looking for Geo Domains directly to your Geo domains. Selling food domains … same thing. Selling camping domains … same thing.

People are on the move (that word again) and they will move past your business if they have to spend too much time finding what they want to buy.

Your use of domains will create excitement as it connects with customers and target them with exactly what they want. Taco Bell wants to connect with customers–wants the customer to come to them in search for delivery even if someone else delivers the food. An easy to remember domain name gets it done.

So as you create your Marketing Plan, preparing for the new year–remember Marketing With Domains, or a domain as Taco Bell, connects with customers and moves (that word again) them to buy from you!

This concludes Alphabet Domains Live Online Marketing Class – Marketing With Domains.  We hope you enjoyed it and will be moved (that word again) to action. Secure domains to market your business.

Keep in mind, Talent wins games, but teamwork and intelligence wins championships.