Where Mobile Meets Domains
Part 2
December 30, 2015
Welcome to Alphabet Domains Live Online Marketing Class …
Where Mobile Meets Domains … Our program tonight is Part 2 … continues from last week…
Recap: We reviewed the evolution of mobile devices from the console mounted “car phone” between the front seats. Rather than a mobile phone, it was really a phone that was mobile.
Then we covered the “Carry in a Bag” mobile phone and the “Flip” phone. All leading to the smartphone we see today … everywhere!
The smartphone has a lot of capabilities, many of which are set to be discovered. This program is about the mobile phone you have and it’s “mobile” connection to domains.
In fact, if you search online for “mobile domains” you will see the .mobi domain extension that is one of the top extensions we cover daily. However that is not what this is about. This about what is happening right now that will make an impact on shoppers worldwide. And having the “right” domain will be an advantage going forward.
First, well look at domains with the keyword “mobile”. Do a online search for “mobile” and the results are staggering … over 5 billion … Imagine if you have a domain with “mobile”, you’re in. Yes a domain with “mobile” puts you in the game!
Now search “pay online” … over 1 billion. Now “Mobile Pay” … 800 million. Now “mobile payments” over 800 million. Now “mobilepay” less than 1 million today.
Notice the results … “mobile” is off the chart. So a mobile dot anything is expensive… and almost never available to buy cheap. In fact most Registrars will hold on to the “mobile” domain. Why? With 5 billion results, that “mobile” is expensive.
What about “mobile payment or payments? With millions in a search … they’re costly as well and most of the “best” are gone. What about the one with the least results? “mobilepay”? Yes, the one with the picture of the smartphone by it or below the top search.
What about “mobile pay”? Why so little results from a search?
Why? because it is the “tip of the iceberg” … there’s something about this “mobile pay” that’s in the pipeline that is going to “rock” … that is going to “rock” the mobile device world (and the people who uses them everyday) … in 2016 … Sit back and hold on to your seats..
MobilePayment.— MobilePayments.— MobilePay.— Technology Ready For Expansion and takes on a real and literal meaning.
The mobile payment market today is worth $210 billion. Many people miss the mark required to recognize its current value and its future in commerce.
We’re talking about mobile payments handling all of your banking and market purchases on mobile devices … yes, mobile and mobile payments.
The technology needed to power this mobile pay or paymnent market – is called near-field communication (NFC) and is poised to take off.
What is NFC technology?
NFC is the technology that allows two-way communication between endpoints. That is, NFC allows the connectivity of radio communication between two devices in close proximity (approximately 4 inches) in order to exchange or transfer data or information back and forth between the two devices.
NFC Technology relies on Radio Frequency Identification (RFID), which is the wireless use of electromagnetic fields to transfer data, for the purpose of identifying tags attached to objects. The tag does not have to be in line of sight of the reader. It can read embedded tags not seen.
Like the RFID tags placed in animals, like our dog at the vet or animals in the forest or cars for identification…
When one of the connected devices has Internet connectivity the communicating devices can also exchange data with Internet services.
In mobile payment applications, the devices are smartphones or wearables like the Apple Watch and a point-of-sale (POS) terminal at the register.
While only a small percentage of application owners actually uses the NFC technology available, it is poised to explode in 2016.
This is how it works?
When a customer stores their credit card information in their mobile device, goes to the register and wave the smartphone or mobile device within 4 inches of the NFC enabled device to pay, the payment is complete … simply by waving the device.
People are so use to swiping their bank cards on payment machines, it has been slow to take off. What we have now is pretty easy for the consumer to perform this task. Many just can’t see the value of NFC devices and the value it brings. Consumers seem to like it like it is right now. The space isn’t that great between swiping the card and the mobile pay (NFC Technology) so many don’t use the technology…
Change on the Horizon…and it’s coming faster than a run-away train down hill on greased tracks!
Traditional Credit Cards are leaving us like the rabbit ears for television. What is the change?
In the past few months banks have been quietly sending out new debit card and/or credit cards. The difference is, these new cards are embedded with a microchip, known as EMV technology.
What is EMV Technology?
EMV stands for Europay, MasterCard, and Visa, the three companies that originally created the standard. The standard is now managed by EMVCo, a consortium with control split equally among Visa, Mastercard, JCB, American Express, China UnionPay, and Discover.
EMV is a technical standard for smart payment cards and for payment terminals and automated teller machines that can accept them.
EMV cards are smart cards (also called chip cards or IC cards) which store their data on integrated circuits rather than magnetic stripes.
Many EMV cards also have stripes for backward compatibility so they will work either way it is swiped.
The banks claim the new EMV cards are for increased security. They want us to believe the new cards are for our benefit, making us feel more secure when we shop or make purchases…
Now with this new “security” all we have to do is swipe the EVM or smart card and the payment terminal reads the chip, customer enters their pin to complete the transaction. Europeans are familiar with this so-called “chip-and-PIN” system.
As of 2015, chip and signature cards are more common in the United States, Mexico, the Philippines and some European countries (such as Germany and Austria), whereas chip and PIN cards are more common in other European countries like the UK, Ireland, France, Finland and the Netherlands… as well as in Canada, Australia and New Zealand.
Doesn’t it seem a little out-of-character for banks to initiate a payment system to look out for our better interest? Absolutely, it does!
The large banking institutions are always looking out for their best interest, not the customer or clients’ best interest.
Why are the banks changing to EMV technology?
Plain and simple … The EMV technology was created to shift liability for fraudulent transactions from the bank to the retailer.
Later in 2016, retailers that don’t use Point of Sale terminals that support EMV smart cards will assume liability for any fraudulent transactions. Until now, banks and credit card companies were responsible.
The way the banks see it is, shift this liabilty to the retailers as fast as they can. Now, if the retailer loses money to fraud, who pays in the end? That’s right, we do, the consumer in higher prices to offset the losses. Retailers will never allow fraud to go unchecked with their profits taking a hit.
Another plus for the bankers is this: the new smart cards comes with the NFC technology already built in.
By now you probably already see this whole mobile payment “upgrade” is about shedding responsibility and increased profits.
So, though the NFC Technology isn’t being used as the banks wanted when it was created, it soon will be in much greater use or increased numbers globally.
Soon, retailers will be encouraging customers to make mobile payments, to use their phone to pay … see, mobile payments. And now you know why!
Pay very close attention when you get your next “new” card, it’s already has an embedded “chip” and it’s ready to shop…
Mobile payments at POS terminals are set to explode from $9 billion this year to more than $27 billion in 2016.
By 2019, mobile payment volumes are expected to eclipse the $210 billion mark – a 2,233% over current levels. And that’s just in the United States.
Are a domain investor? Well, domains like “mobile payments” dot anything or better “mobile pay” dot anything will come into play here.
Within 12 months an online search for “mobilepay”, now at around 800K to 900,000 will also explode into the millions…
Will you have the “right” domain for your company when the time arrives? Those long and confusing domains will do just that .. be confusing!
Hold on to that domain (cost about $10) and when all of this is about to explode in 2016 place it on the storefront or near the register …so your customers will know your are up on the mobile pay program…get more sales because all cards will have this NFC technology…
Mobile NFC Technology will earn more for those with the “mobile pay” or “mobile payment (s)” domain to attract customers to the business…
What domain you use will vary … you could get creative with “MobileCardsAccepted” or “WeTakeSmartCards” UseMobileCardsHere” your choice…
Having this advance knowledge can be an advantage …
Own a company? Secure a domain with “mobile” or “pay” in it … as in LindasMobilePay … or LindasMobile or LindasPay…
Hold on to that domain (cost about $10) and when all of this is about to explode in 2016 place it on the storefront or near the register …
…so your customers will know your are up on the mobile pay program…get more sales because all cards will have this NFC technology…
So, now you know … Where Mobile Meets Domains!
Mobile NFC Technology will earn more for those with the “mobile pay” or “mobile payment (s)” domain to attract customers to the business…
What domain you use will vary … you could get creative with “MobileCardsAccepted” or “WeTakeSmartCards” UseMobileCardsHere” your choice…
Be creative, find the “right” domain to connect with all of these “New Card” shoppers and increase your profits …
Make a new customer and they will come back over and over again…
Always remember, doing nothing is never an option!
As 2015 comes to a close within the next 24 hours or so … be sure to include a $10 “mobile pay” domain to promote your business in 2016…
Have any questions or need help securing the best domain, just Direct Message us, we’re here to help…
Many will attend parties in the next 24 hours, please be safe never drink and drive, get a designated driver, make sure he/she don’t drink!
Nothing is as bad as the designated driver getting drunk! Don’t Drink and Drive! Friends Don’t Let Friends Drive Drunk!
The Domain Report will be in the am tomorrow and let’s see what’s Trending!
This concludes or Alphabet Domains Live Online Marketing Class … Where Mobile Meets Domains …
Thanks everybody and have a good evening….
The next Alphabet Domains Live Online Marketing Class will be on Wednesday, January 6, 2016 @ 6pm (PST) Right here on @alphabetdomains … …
